ANGELA HAS PROVED TO BE A STAR SIGNING FOR COVE RANGERS
ANGELA Bruce's appointment as full-time commercial manager has proved to be a match made in heaven for Cove Rangers.
When they finally moved into their new home at Balmoral Stadium the club's directors knew they would have to think big if they wanted to maximise it's earning potential.
The person they turned to was Angela, who had previously spent 17 years working as a team leader in Aberdeen Football Club's commercial department.
In a few short months, she has has secured more than 100 advertisers, who back the club in a variety of ways, including renting the advertising boards that surround the pitch at Balmoral.
She also secured a lucrative deal to get oil related giants Apache on board as the official partners to the club's youth development programme.
As if that wasn't enough, Angela has also sold out all of the club's pre-match corporate entertainment packages at every league match for the rest of the season - with many of the clients already asking her to keep spaces for them to take up in the next campaign.
She is also confident of securing a sell-out at any cup matches played at Balmoral this term.
Cove's annual festive lunch, with former England and Manchester United star Gary Neville as guest speaker, was sold out weeks ago.
Angela is now taking bookings for the club's end of season dinner - and is laying down plans for an annual Cove golf outing.
Cove chairman Keith Moorhouse said: "Appointing a full-time commercial manager was a big step for us to take because we are essentially a part-time club still.
"It was vital we picked the right person for the role and we've certainly done that.
"Angela is brilliant at her job and her enthusiasm and fresh thinking have made her an invaluable, member of our team."
Angela, as you might expect, is very happy at her work.
"I've loved every minute I've worked for Cove so far," she said.
"It was clearly meant to be.
"I couldn't be any happier, it's proved to be the dream job for me."
Angela credited the Cove directors for allowing her to "work from a clean slate" for ensuring the club will earn more this year than they ever have in their history from their commercial activities.
She said: "Once I had been taken on I was told to virtually do as I saw fit.
"It was an amazing display of trust in someone taking over a job at the club that had never previously existed.
"They let me set the prices, what sort of packages we could offer, in fact they gave me total freedom to set things up in a way that I felt would be most beneficial to the club."
Angela has also appreciated the backing she has received from the business community in the north-east in what are still difficult times economically.
"There is a clear willingness out there to help Cove," she said.
"Almost everyone I have approached so far has responded positively.
"The match day packages have proved particularly popular, we could probably have sold at least double what we have been able to.
"Unfortunately, the space available in the main stand for guests to watch games dictates how many people we can cater for.
"Hindsight is a wonderful thing, but if we had known that would be the case we would have looked to build a bigger stand, that's something we may have to look into for next season.
"It's frustrating that I'm already having to turn people away."
Angela is constantly looking for new ways of taking in revenue because she knows more backing will be required if Cove ever fulfil their ambition to eventually play in the Scottish Professional Football League.
"It's a challenge but one I'm happy to take on," she said.
"The demand for our product would be even greater if Cove were playing in the SPFL.
"The crowds since the move to Balmoral have already well exceeded those that the club got when based at Allan Park.
"We've also sold a record number of season tickets, which has been very encouraging.
"There is a real buzz about Cove again - and that will only increase if we gain promotion.
"I've always believed Aberdeen would benefit from having two senior clubs in the city.
"There's room for both of us because we cater for different audiences."
Angela's efforts to persuade more fans to come to Cove's games will be aided by the building of a match-day fanzone at Balmoral, which will be open to supporters pre and post matches.
It is currently still under construction, although temporary facilities have been in place since the start of this season.
"The majority of the Cove fans I've spoken to say they really miss the Social Club that used to be part of the old stadium at Allan Park," she said.
"We aren't in the position where we can replace that, but the fans' bar will at least enhance the match day experience for our supporters.
"There might be an opportunity to expand that at some stage in the future.
"But we hope what we will eventually have in place will encourage more people to come along to our games this season and eventually help Cove Rangers get to where they want to be."